About

Hi, I’m Antoanela!

The education-obsessed copywriter for coaches, trainers and people who teach stuff.

You’re my kind of person.

You’re good at what you do, whether it’s business or personal coaching, fitness or financial training, sewing or basket weaving. And you wanna share that goodness with others.

But…

  • You’re afraid you’ll sound too salesy
  • Writing about yourself feels icky. You can write, but not about yourself.
  • Or maybe words are not your zone of genius.
  • Or you already know that conversion copy is about waaaay more than just words and it takes a practiced pro to pull it off. You clever my friend.

Fear not, I got your back. Words, as it happens, are my absolute specialty. I’ve been writing for a living since I left journalism school in my 20s.

But not just that.

Because conversion copy is about MUCH more than just words. It’s about people. About behaviour. About what makes us go ‘Omg, how did you know this?’ when we’re told something about ourselves. What makes us take action. And it’s a loooot more complex than just…lovely nice sounding words.

Because of all that, I’ve been learning from the best conversion copywriters in the world.

  • Brain Camp’s Kirsty Fanton
  • Copy School’s Jo Wiebe and Ry Schwartz
  • Tarzan Kay

…to name a few.

Together, my word skills and my human behaviour intel are what will make your copy speak to your audiences’ most inner desires and dreams. And there’s no copy swipe or copy template than can do that for you.

Are you ready to start making special connections with your audiences?

To gain their trust and make it onto their wishlists?

Good.

Let’s do this!

Other random stuff about me

  • I LOVE books and devour at least one a week, usually four on the go at any one time.
  • I have a dream to sew my own clothes, of which I have made exactly five items in my wardrobe so far (over two years).
  • I have a cat and a toddler and a boyfriend, all of which I love very much, but out of all of them, the cat is the easiest companion and she also doubles as a foot warmer.
  • I dislike parties very much, but love all the individual things that make a party: humans in well-measured, curated doses, gourmet party pies with a tea and a book, dressing up
  • I am mad about slow fashion and I write a blog at makemendswap.com.

Want to know more?